On A cold new york DAY IN 2014...

I found myself in the seat of a barber's chair, the end of the ritual in sight, when the barber asked that familiar question we've all had to answer - Would you like a little product? 

It hit me right then and there.

Why do we put things on our bodies that we would never want in our bodies?

I took a little of the goop from the barber, and on the way home scanned the isles of the first few stores I passed, overwhelmed by the number of products that contained unnecessary synthetics and chemicals like petroleum. So I set out to make something out of real ingredients. 

From the kitchen of my old East Village apartment, the first batch of Traditional Pomade was created, complete with hand-stamped paper labels. What started as a hobby soon turned into a full-time business, expanding to offer a full range of unisex grooming products and premium soy wax candles.

We've outgrown the kitchen and now we get to work out of our own laboratory space in Bushwick, Brooklyn; but our goal is the same as it was on day one:  to provide high quality, all-natural goods to all who seek them. Thanks for being part of it.

-Zachary Mallard - Founder / Lead Alchemist



"The Buddha, the Godhead, resides quite as comfortably in the circuits of a digital computer or the gears of a cycle transmission as he does at the top of the mountain, or in the petals of a flower. To think otherwise is to demean the Buddha - which is to demean oneself. "